“Slovyanochka” offers a look at natural milk

The national dairy brand Slovyanochka, which is a part of PepsiCo Ukraine’s portfolio, together with its creative partner, the Brain Tank / Royal Advertising agency, focused on 100% natural milk, which tastes good because there is nothing superfluous in it.

"We consider the focus on UHT packaging for the Slovyanochka milk brand to be very timely," — a strategist of Brain Tank agency, Dmytro Pavlenko, says, — "because it is specially adapted for longer storage, which is currently very important for the consumer."

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